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AIGA logo
Founded 1914 (1914)
Type Professional Association
  • 70 chapters across the country[2]
Area served
United States
over 25,000[1]
Official languages
Key people
Board President Sean Adams, Executive director: Richard Grefé[3]
Website .orgaiga

AIGA, a design was founded in 1914[1] as the American Institute of Graphic Arts.[4] Its members practice all forms of communication design, including graphic design, typography, interaction design, branding and identity. AIGA's aim is to be the standard bearer for professional ethics and practices for the design profession.[1]


  • History 1
  • Symbol sign project 2
  • Annual competitions 3
    • Cased 3.1
    • 50 Books/50 Covers 3.2
    • 365 3.3
  • Conferences 4
    • AIGA Design Conference 4.1
  • National Board Members 5
  • Affiliations 6
  • Publications 7
    • Journals 7.1
    • Books 7.2
    • Other publication activities 7.3
  • See also 8
  • References 9
  • External links 10


In 1914, at the

  • Official website
  • AIGA Symbol Signs to download

External links

  1. ^ a b c d About page About AIGA
  2. ^ AIGA Find a local chapter, List of AIGA chapters in the U.S.
  3. ^ a b AIGA Board of Directors List of members of the 2014 AIGA Board of Directors
  4. ^
  5. ^
  6. ^
  7. ^
  8. ^ a b Cased competition, Cased: Case Studies for the AIGA Design Archives
  9. ^
  10. ^ Fifty Books of the year 1963, The American Institute of Graphic Arts, New York, 1964
  11. ^
  12. ^ a b
  13. ^
  14. ^ Pivot: AIGA Design Conference 2011. AIGA. Web. 21 Aug 2011.
  15. ^ Make/Think: AIGA Design Conference 2009. CMS Wire. Web. 1 Oct 2009.
  16. ^ A Tradition Over Time. AIGA. Web. 1 October 2009.
  17. ^ Design Conference, AIGA Design Conference 2015 at New Orleans
  18. ^
  19. ^
  20. ^
  21. ^
  22. ^
  23. ^
  24. ^
  25. ^ a b c
  26. ^
  27. ^
  28. ^
  29. ^
  30. ^
  31. ^
  32. ^


See also

AIGA also maintains the AIGA Design Archives, which was identified as a publishing activity.[25]

Other publication activities

AIGA has also published the periodically updated AIGA professional practices in graphic design[31] including a translation to simplified Chinese.[32]

  • The Open Brand: When Push Comes to Pull in a Web-Made World (Kelly Mooney and Nita Rollins, 2008)
  • Digital Foundations: Intro to Media Design with the Adobe Creative Suite (Xtine Burrough and Michael Mandiberg, 2008), which was released under a Creative Commons license[30]
  • Designing for Interaction: Creating Smart Applications and Clever Devices (Dan Saffer, 2006)
  • Designing With Web Standards (Jeffrey Zeldman, 2006)
  • Inside/Outside: From the Basics to the Practice of Design (Malcolm Grear, 2006)
  • ZAG: The Number-One Strategy of High-Performance Brands (Marty Neumeier, 2006)
  • Do Good: How Design Can Change the World (David B. Berman, 2008)
  • Writing for Visual Thinkers: A Guide for Artists and Designers (Andrea Marks, 2011)

As part of its strategy to “publish critical thinking about design and designing”, AIGA also “copublishes selected works by thought leaders in design”[29] under the imprint of “AIGA Design Press”.[25] Published titles include


Between 2004 and 2011 AIGA published Voice: AIGA Journal of Design, an “an online publication for the discussion of design matters” listing [28] it was subsumed under AIGA’s main site and ceased to exist as a distinct entity.

Between 2000 and 2003 AIGA published Loop: AIGA Journal of Interaction Design Education, an “interactive, web-based” research journal on interaction and visual interface design co-sponsored by Virginia Commonwealth University’s Center for Design Studies.[22]

In 1947 AIGA started publishing the AIGA Journal of Graphic Design (ISSN 0736-5322),[19] which in 2000 was renamed Trace: AIGA Journal of Design (ISSN 1471-3497).[20] The journal ceased publication in 2003.[21]



[18] Between 2005 and 2009, AIGA was briefly a member of Icograda (now called


  • Sean Adams (current president)
  • Deborah Adler
  • Kim Baer
  • Robert Calvano
  • Ken Carbone
  • Allan Chochinov
  • Richard Grefé (current executive director)
  • Su Mathews Hale (president-elect)
  • Jenny Lam
  • John Luu
  • Kevin Perry
  • Ruki Ravikumar
  • Darralyn Rieth (current secretary/treasurer)
  • Christopher Simmons
  • Brian Singer
  • Jill Spaeth
  • Paul Wharton

As of 2015, the national board consists of[3]

National Board Members

The 2015 Conference was hosted by Roman Mars.[17]

  • 2015 - New Orleans
  • 2013 - Minneapolis
  • 2011 - Phoenix
  • 2009 - Memphis
  • 2007 - Denver
  • 2005 - Boston
  • 2003 - Vancouver
  • 2001 - Washington
  • 1999 - Las Vegas
  • 1997 - New Orleans
  • 1995 - Seattle
  • 1993 - Miami
  • 1991 - Chicago
  • 1989 - San Antonio
  • 1987 - San Francisco
  • 1985 - Boston

Past AIGA Design Conferences include:[16]

The first AIGA Design Conference took place in Boston, Massachusetts in 1985. It is hosted every two years[14] in a different city, and lasts 4 days.[15]

AIGA Design Conference

AIGA organizes two conferences, the AIGA Design Conference and GAIN: AIGA Design and Business Conference. Both conferences are held biennially and the two are held in alternating years.


The 365 was an annual design competition for all graphic design other than book design.[12] The last “365” competition was organized in 2011,[13] after which it was replaced by the “Cased” competition.


On 17 February, AIGA announced that it would cease organizing the contest and that future contests would be organized by Design Observer.[11] This move has been criticized.[12]

[10] Between 1941 and 2011 AIGA sponsored a juried contest for the 50 best designed books published in the previous year, entitled "50 Books/50 Covers". Jurors had included booksellers, book publishers, and designers such as

50 Books/50 Covers

In 2012, AIGA replaced all its competitions with a single competition called “Cased”[8] (formerly called "Justified"[9]). The stated aim of the competition is to demonstrate “the collective success and impact of the design profession by celebrating the best in contemporary design through case studies”.[8]


Annual competitions

The AIGA, in collaboration with the U.S. Department of Transportation, produced 50 standard symbols to be used on signs "in airports and other transportation hubs and at large international events". The first 34 symbols were published in 1974, receiving a Presidential Design Award. The remaining 16 designs were added in 1979.[7]

Symbol sign project


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