Safe Futures Marketing Tool Kit

By Bilchik, Shay

Description
Legal Reference Publication

Excerpt
Foreword: The SafeFutures initiative has the potential to be one of the shining lights of a new, comprehensive approach to reducing juvenile violence and delinquency. This multidisciplinary effort to provide a continuum of services and graduated sanctions for at-risk and delinquent juveniles is expected to set a standard for communities throughout the country. The six SafeFutures demonstration sites point the way toward more effective partnerships among health, mental health, child welfare, education, police, probation, judicial, and corrections resources. We all know, however, even the brightest lights cannot shine under the proverbial bushel basket, and many promising projects wither on the vine for lack of sustained attention. Consequently, the Office of Juvenile Justice and Delinquency Prevention has developed this SafeFutures Marketing Tool Kit to help SafeFutures staff and planning boards successfully market and promote this innovative, coordinated approach to helping at-risk and delinquent youth and their families, while creating safer, healthier communities.

Table of Contents
Table of Contents Marketing and Promotion ...........................................................11 Marketing .........................................................................................................13 Promotion?Tools, Techniques, and Tips ................................................... 15 Publicity Advertising Personal Selling Sales Promotion Other Promotional Options Resources .....................................................................................31 Marketing Plans...............................................................................................35 At-A-Glance .......................................................................................................43 SafeFutures Marketing SafeFutures Promotion Forms................................................................................................................47 Media Contact Information Form News Release Planning Form More Tools .......................................................................................................53 Samples ............................................................................................................67 Samples From the Sites .................................................................................. 81 SafeFutures Logo..........................................................................91 Camera-Ready Logos ......................................................................................95 Electronic Logo Files (PC and MAC) ............................................................. 99